The Visitor Marketing Campaign

A comprehensive visitor marketing campaign targeting workers with a strong focus on skills shortages will support the Queensland's Jobs On Show Expo. Marketing activities in both the metropolitan and regional areas surrounding Sydney will include:

• Mainstream media - newspaper, radio and TV
• Print advertising and inserts in business and trade journals
• Outdoor advertising -buses and billboards
• Direct mail
• Electronic marketing - online advertising and direct email
• PR campaign
• Specially created VIP program

As well as targeting visitors within the areas of administration, tourism & hospitality, and the trades, a specially targeted VIP Program has been implemented to target and qualify professionals in the health/medical, education, IT, engineering, mining and construction sectors where skills shortages are at their worst. A range of special incentives will be offered to these highly sought after visitors.